Ringtone pioneer Zingy is shuttering its ringtone division as part of a reorganization that includes changing the company name to Vindigo.

Along with ringtones, the company is getting out of the "personalization" business altogether, which also includes wallpapers and other types of content. Instead, it will focus more on mobile applications including mapping, movie listings and other service-oriented activities.

The new Vindigo name is that of a company that Zingy bought two years ago. Scott Jensen, former senior VP and head of business development, will replace William Mills as CEO.