Presto! Bruce Springsteen's "Magic" debuts atop The Billboard 200, giving the artist his eighth No. 1 album. His first came in 1980 with "The River" ... High entries from Matchbox Twenty, Soulja Boy Tell'em, J. Holiday and Annie Lennox crowd the top 10, while bows from Trey Songz, Faith Hill, Brooks & Dunn, John Fogerty and Dashboard Confessional also start in the top 20 ... Other debuts on The Billboard 200 this week include Cross Canadian Ragweed, Bob Dylan, the latest "Wow" compilation, the Cult, P.J. Harvey and Mick Jagger ... In Progress Reports, Toby Keith has a reason to celebrate on the Hot Country Songs chart, T-Pain is simply inescapable on the Rhythmic Top 40 Airplay chart and it's raining multiple "Umbrellas" on the Hot AC/Adult Top 40 tally.


FLASH POINTS



• Bruce Springsteen tops The Billboard 200 for the eighth time as "Magic" debuts with 335,000. His first No. 1 album came with 1980's "The River." In that decade, he also scored chart-toppers with "Born in the U.S.A.," "Bruce Springsteen & the E Street Band 1975-1985" and "Tunnel of Love." He would return to the top in 1995 with "Greatest Hits" and again in 2002 and 2005 with "The Rising" and "Devils & Dust," respectively. With the 335,000 debut of "Magic," it's Springsteen's best sales week since "The Rising" blew in with 525,000 five years ago. "Magic" is his first album with the E Street band since "The Rising," so perhaps the band's reunion helped produce the magical sales. Springsteen played NBC's "Today" Sept. 28 while the Sunday version of "Today" that aired Sept. 30 also got its share of Springsteen performance footage. Additionally, the singer was interviewed on the Oct. 7 edition of CBS' "60 Minutes" ... Springsteen & the E Street Band's concert tour began Oct. 2 in Hartford, Conn. The trek has dates lined up through Dec. 19 at the O2 Arena in London.

• It's been three-and-a-half years since Matchbox Twenty last graced The Billboard 200. This week, the band returns with "Exile on Mainstream," the rock act's new greatest-hits album. It debuts at No. 3 with 131,000. That matches the No. 3 peak of 2000's "Mad Season," the band's previous high-water mark on the chart. The 17-track collection boasts six new recordings and 11 greatest hits. Of those 11 songs, 10 of them were top 10 singles on the Hot AC/Adult Top 40 chart, including the No. 1s "3 AM," "Bent," "If You're Gone" and "Unwell." Combined, those four No. 1s spent 54 weeks atop the Hot AC/Adult Top 40 chart -- the most weeks at No. 1 for any act in the chart's history. (Santana is in second place with 47 total weeks at No. 1.) Matchbox Twenty's current single, "How Far We've Come," is at No. 5 this week on the Hot AC/Adult Top 40 chart.

• Two new acts grace The Billboard 200 for the first time this week -- rapper Soulja Boy Tell'em starts at No. 4 with "Souljaboytellem.com" (117,000) and singer J. Holiday begins at No. 5 with "Back of My Lac" (105,000). The former hit No. 1 on The Billboard Hot 100 with "Crank That (Soulja Boy)" while the latter reached No. 1 on the Hot R&B/Hip-Hop Songs chart with "Bed" ... R&B singer Trey Songz debuts at No. 11 with "Trey Day" (73,000), the follow-up to his No. 20 debut set from 2005, "I Gotta Make It." The new album's current single "Can't Help but Wait" hit the top 20 of the Hot R&B/Hip-Hop Songs chart last week.

• Annie Lennox arrives at No. 9 with "Songs of Mass Destruction," selling 78,000. Her last release, 2003's "Bare," is her highest-charting album: It entered the list at No. 4 with 153,000. The rest of The Billboard 200's top 20 is filled out by veteran chart acts including Faith Hill, Brooks & Dunn, John Fogerty and Dashboard Confessional. Hill's first greatest-hits collection starts at No. 12 with 69,000 while Brooks & Dunn's new studio effort "Cowboy Town" begins with 69,000 at No. 13. Hill's last four albums have all debuted in the top 10; the most recent three all started at No. 1. As for Brooks & Dunn, this is the country duo's lucky 13th charting album and the follow-up to 2005's "Hillbilly Deluxe." That set started at No. 3 with 111,000 ... Fogerty's "Revival" debuts at No. 14 with 65,000. It's his first studio album since 2004's "Deja Vu All Over Again," which started at No. 23 with 37,000. Dashboard Confessional's "The Shade of Poison Trees" starts at No. 18 with 48,000. The act's last effort, 2006's "Dusk and Summer," bowed at No. 2 with 134,000.




The Billboard 200

Sales data provided and compiled from Nielsen SoundScan
*1 New BRUCE SPRINGSTEEN Magic (Columbia / Sony Music) *11 New TREY SONGZ Trey Day (Song Book / Atlantic / AG)
2 1 RASCAL FLATTS Still Feels Good (Lyric Street / Hollywood) *12 New FAITH HILL The Hits (Warner Bros. (Nashville) / WRN)
*3 New MATCHBOX TWENTY Exile On Mainstream (Melisma / Atlantic / AG) *13 New BROOKS & DUNN Cowboy Town (Arista Nashville / SBN)
*4 New SOULJA BOY TELL'EM souljaboytellem.com (ColliPark / Interscope / IGA) *14 New JOHN FOGERTY Revival (Fantasy / Concord)
*5 New J. HOLIDAY Back Of My Lac' (Music Line / Capitol) 15 4 JILL SCOTT The Real Thing: Words And Sounds Vol. 3 (Hidden Beach )
6 2 KEYSHIA COLE Just Like You (Confidential / Imani / Geffen / IGA) 16 3 FOO FIGHTERS Echoes, Silence, Patience & Grace (Roswell / RCA / RMG)
7 5 KANYE WEST Graduation (Roc-A-Fella / Def Jam / IDJMG) 17 9 50 CENT Curtis (Shady / Aftermath / Interscope / IGA)
8 6 REBA MCENTIRE Reba Duets (MCA Nashville / UMGN) *18 New DASHBOARD CONFESSIONAL The Shade Of Poison Trees (Vagrant )
*9 New ANNIE LENNOX Songs Of Mass Destruction (Arista / RMG) 19 10 KENNY CHESNEY Just Who I Am: Poets & Pirates (BNA / SBN)
10 7 SOUNDTRACK High School Musical 2 (Walt Disney ) 20 8 JAGGED EDGE Baby Makin' Project (So So Def / Island Urban / IDJMG)
* indicates titles with greatest sales gains this week





MARKET WATCH

• Album units, current chart week: 8.9 million units
• DOWN 1.7% from last issue's charts: 9.05 million units
• DOWN 14.8% from same week, 2006: 10.45 million units
• This week: the top five albums sell more than 100,000 copies.
• This week last year on The Billboard 200: Evanescence's "The Open Door" started at No. 1 with 447,000 while the Killers' "Sam's Town" bowed at No. 2 with 315,000. George Strait debuted at No. 3 with "It Just Comes Natural," shifting 232,000. The top six albums sold more than 100,000 units.



BORDERLINES

• The No. 100 album this week, Chicago's "The Best of Chicago" (Rhino), sold 8,000.
• The No. 100 album for the same week of 2006, Sarah Brightman's "Diva: The Singles Collection" (Nemo Studio/Angel/BLG), sold 10,000.
• Average total of the No. 100 album for the same week of the year during the past 10 years (1998-2007): 12,314.



PROGRESS REPORTS



• Toby Keith tops the Hot Country Songs chart with "Love Me If You Can" -- his first No. 1 in more than two years. The song is his 13th No. 1 since the beginning of 2000, breaking a tie for most No. 1s this decade. Previously, Keith and Tim McGraw were tied for that honor with 12 chart-toppers apiece. The Oklahoman has hit No. 1 16 times, starting with his debut single, "Should've Been a Cowboy," which spent two weeks at the top of the chart in June 1993. "Love Me If You Can" closes Keith's longest gap between No. 1 singles since the three years that lapsed between "Me Too" (March 1997) and "How Do You Like Me Now?!" (March 2000). He last topped the chart when "As Good As I Once Was" ruled for six weeks during the warm months of 2005.

• T-Pain is the second artist in the history of the Rhythmic Top 40 airplay chart to simultaneously place four songs in top 10. He's also the first to do so as a featured artist on each track (and on four different labels to boot). The singer rolls 13-8 on Kanye West's "Good Life" and 15-10 on Chris Brown's "Kiss Kiss," joining his guest stints on Plies' "Shawty" at No. 3 and "Cyclone" by Baby Bash at No. 5 ... 50 Cent is the only other artist to occupy four top 10 slots on the Rhythmic Top 40 chart. In April 2005 the rapper was the lead on artist "Candy Shop" and "Disco Inferno," and rode shotgun on the Game's "How We Do" and "Hate It or Love It."

• Two unlikely cover songs enter the Adult Contemporary and Hot AC/Adult Top 40 radio charts this week. On the AC list, Kelly Sweet's lush makeover of Aerosmith's rock classic "Dream On" debuts at No. 29. The song makes its first appearance on the chart, as Aerosmith's original was far too rock-leaning to have reached the AC chart in 1976 (though it hit No. 6 on The Billboard Hot 100). "Dream" is Sweet's second AC chart hit. Her debut track, "Raincoat," peaked at No. 10 in June. On the Hot AC/Adult Top 40 chart, Marie Digby's acoustic cover of Rihanna's "Umbrella" debuts at No. 40. With Rihanna's original at No. 37, this marks the first time that two versions of the same song have charted simultaneously on the Hot AC/Adult Top 40 chart.



A LOOK AHEAD

• Among the titles released this week, due on next week's charts: LeAnn Rimes' "Family," Kid Rock's "Rock and Roll Jesus," Eric Clapton's "Complete Clapton," Josh Groban's "Noel," Sara Evans' "Greatest Hits," Mannheim Steamroller's "Christmas Song," Naked Brothers Band's "Naked Brothers Band," Deborah Harry's "Necessary Evil," She Wants Revenge's "This Is Forever," Jennifer Lopez's "Brave" and Vanessa Carlton's "Heroes and Thieves."
• Next week's Billboard 200 competes with the same week in 2006 when: Rod Stewart's "Still the Same ... Great Rock Classics of Our Time" started at No. 1 with 184,000 while Evanescence's "The Open Door" slipped from No. 1 to No. 2, shifting 164,000. Lloyd Banks' "Rotten Apple" bowed at No. 3 with 143,000 while Jimmy Buffett's "Take the Weather With You" started at No. 4 with 122,000. The top six albums sold more than 100,000 units.

Questions? Comments? Let us know: @billboardbiz

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