The changing face of the music industry was brought under the microcope when Steven Schnur, worldwide executive of music and marketing, Electronic Arts, held court on the closing day of the Amsterdam Dance Event.
In his keynote speech, Schnur stated that "the record business as we've known it is dead. But beyond the questions of who killed it and why we should care, what does this mean for videogames, dance genres, and the music industry itself? At the dawn of the most exciting era in the industry's history, now is the time to change the game forever."
Public Enemy's Chuck D, currently working on a remix project with Dutch DJ/producers Don Diablo and Ferry Corsten plus Italian Benny Benassi, highlighted the cultural links between dance and hip hop.
"We started as radio and club DJs in the late '70s and our job was to make sure that parties rocked their asses. We'd be playing early house from Detroit, garage from NY and punk," he said. "And the genesis of hip hop was all about the DJ. The rapper had to get with what the DJ was doing, not the other way around. And now we're living in a global DJ culture. Dance rules and a lot of contemporary hip hop is just plain lazy."
The final tally for the 2007 ADE confirms early predictions that this year would be the biggest-ever. "Attendance at the day and night programmes was better than I would have dared to predict," ADE GM Richard Zijlma said.
Saturday's "Public Day" sold out in two hours, and the volume of business done in the networking lounges "has been exceptional," he noted.
"The night program has drawn over 70,000 clubbers from all over Europe and the ADE is now firmly established as one of Europe's premier music events," Zijlma added. "I'm also delighted to report that our reputation is growing in Eastern Europe and Asia as evidenced by the increased attendance of both labels and professionals from those territories."