Wisin & Yandel, the reggaetón duo with an uncanny knack for delivering hit singles, will now become the first act to get its own customized Zune player, Billboard has learned.

The limited-edition Wisin & Yandel Zune device will hit Wal-Mart stores nationwide Oct. 29, prior to the release of the duo's new album, "Los Extraterrestres," Nov. 6. Featuring the new album, videos, exclusive pictures and customized packaging, the MP3 player is but one aspect of a multiplatform Microsoft promotion that targets a new Latin consumer at the same time it promotes a hip Latin act.

The choice to go Latin for its first customized device "is a statement," Zune multicultural marketing manager Javier Farfán says. "Latin music as a whole is a big priority for Zune and for Microsoft."

In partnering with Wisin & Yandel, Zune picked a youth-appealing, top-selling Latin act that also has traction in mobile and digital sales.

"In this particular partnership we were trying to reach the acculturated Latino in the U.S.," Farfán says. "They are an act that embraces technology and showcases technology to their audience."

Wisin & Yandel are Juan Luis Morera Luna (Wisin) and Llandel Veguilla Malavé. Their breakthrough album, 2005's "Pa'l Mundo" (Machete), has sold nearly 600,000 copies in the United States, according to Nielsen SoundScan, and more than 1 million worldwide, according to their label. In the digital realm, they've sold more than 1 million mobile and digital tracks combined, according to SoundScan, and are Machete's top-selling digital act.

Last year, the duo became the first act to place four singles in the top 10 of Billboard's Hot Latin Songs chart.

So Machete has a lot riding on "Los Extraterrestres," and the Microsoft alliance—which contains radio spots and concert sponsorship, and promotion across all platforms, including the Internet—is key.

Click here to read more on the alliance, including Microsoft's strategy behind the move, competition from iTunes, the set-up of the records and more.