The Charlatans are continuing their experiment with free digital content by launching an Internet site that allows fans to download ringtones, full songs, photos, video, news and concert updates to their mobile phones at no charge.

The site is the first step of a broader mobile distribution and marketing plan, according to the group's management. Additional mobile features will include broadcasting content via Bluetooth technology at live shows, mobile ticket sales, and selling band merchandise via the mobile phone as well.

Mobile media firm g8wave Holdings is providing the technology behind the services.