Hip-hop and lifestyle entrepreneur Russell Simmons is looking at making a movie about Reverend Run of Run-DMC fame with the same team that worked on the TV series "Run's House."

Simmons told the Media and Money conference in New York today (Nov. 8) that he is looking for funding for the film venture. He also would need a studio home for the project, even though he signaled he doesn't want to give up too much of the film's financial upside and also not get stuck in long negotiations with a studio.

"It's gonna make a lot of money," Simmons said.

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