JCPenney will sponsor a one-hour Univision TV special with Alejandro Fernandez, "Regalo de Navidad," and use one of his songs in a holiday campaign.

The special, set to air Nov. 23 at 10 p.m. ET, features an interview with Fernandez at his Guadalajara home as well as exclusive concert footage from a performance recorded in Mexico earlier this year. The song "Cuando Estamos Juntos" will be used in JCPenney's Spanish-language holiday TV commercials through Dec. 24.

Fernandez released his "Viento a Favor Limited Edition" CD/DVD on Sony BMG Oct. 30. It includes his "Viento a Favor" CD and a DVD with behind-the-scenes video shoot footage, among other special features.