Internet radio outfit Live365 is now streaming on mobile phones. The service is limited to Internet-connected handsets running Windows Mobile. Several models of such smartphones are available on operators like AT&T, Sprint, T-Mobile and Verizon.

The service brings thousands of Live365 stations to these devices. Users will need to download the Live365 application in order to take advantage. The cost is $6 a month.

Live365 is going direct to fans with this deal, not working through the wireless operators.