Nonesuch Records is launching its own download store, designed to sell new releases from its artists directly to fans.

The store allows fans to buy CDs online, and have the option of instantly downloading the full album digitally at no extra charge. Digital downloads will be free of DRM, and buyers can choose either 320 kbps or 128 kbps versions. There will be a $2 delivery fee for purchased CDs, which Nonesuch will waive if customers buy more than one CD.

The first acts to be featured on the service include the soundtracks to the new "Sweeney Todd" movie and Paul Thomas Anderson's "There Will Be Blood."

Internet commerce company B3 is providing the technology behind the service. B3 also powers the online storefronts of Warner Brothers Records, Atlantic Records and Rhino Records, among others.