Dr. Dre kicked off the Consumer Electronic Show (CES) Sunday in Las Vegas with the announcement that he’s releasing a new signature line of headphones called "Beats by Dr. Dre." Dre teamed with Interscope chairman Jimmy Iovine and sound equipment company, Monster Cable and Monster Power products, to design the headphones.
"When I'm making a track, I'm trying to capture the sound that makes me go 'now that's the shit," says Dr. Dre. "I want that reaction from everybody who hears it. I spend a lot of time in the studio listening to my music through headphones. With "Beats," people are finally going to hear it the way they should, the way I do."
The "Beats By Dr. Dre" will be available this spring for approximately $400.
CES runs from January 7-10.