Gaming technology firm Razer has introduced a new division called Jook, which was created to market a new social networking-based digital music standard by the same name. The new technology was unveiled today (Jan. 7) at the CES conference in Las Vegas.

The Jook service requires users to plug in a special device to their portable music player, which then connects with any other portable player in the vicinity using the same device. It then turns those connected devices into a mini social network based on the music stored in them.

According to the release introducing the produce, a Jook-enabled iPod can “become a DJ and play music from someone sitting across from them on the subway listening to a Zune.” Users with Jook profiles can then later connect to chat about their musical tastes.

No details yet on exactly when these devices will become available.