International labels and artists have access to a range of new online tools with the roll-out of Mubito, a Malmö, Sweden-based firm which enables users to build sophisticated Web sites.

According to Andrew Martyn, CEO and founder of Mubito, the platform is cost-effective and allows customers to complete a Web project in roughly two hours with no conventional web training required. Monthly subscription fees start at €12.95 ($18.89), including all media storage and unlimited bandwidth.

Mubito-built sites can deliver downloads, handle sales of physical CDs, merchandising and product bundles, and support a fan community. Users can opt-in to carry paid advertising on their pages.

"The existing social networking sites have served a useful purpose to date but it is important for artists and labels to control their online presence, own their fan databases and earn the major share of advertising revenue from the traffic they create," Martyn says in a statement.

He adds, "Our affordable and user-friendly platform allows closer interaction with fans and customers, encourages loyalty, monetizes online music communities and provides a competitive advantage by putting the control back into the hands of content and repertoire owners."

Mubito currently powers hundreds of official music sites. In Sweden, the firm is doing business with three of the four majors, and has worked with Swedish band Oh Laura, and delivered an official Web site for "Swedish Idol" winner Marie Picasso, who is signed to Sony BMG Sweden.

In the United Kingdom, one of Mubito's first clients is Brown Punk, the new music company launched by Tricky and Island Records founder Chris Blackwell. Additional U.K. clients will be unveiled in the near future.

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