In a bid for the Latin audience, the National Football league is partnering with Univision Online and Latin pop artists this Superbowl weekend.

NFLatino.com, a new Spanish-language Web site powered by Univision.com, is offering video highlights of the big game as well as an interview with RBD. The Mexican pop group, along with Belinda and Camila, are scheduled to perform at the Pepsi Musica Super Bowl Fiesta in Glendale, Ariz. on Friday, an official NFL event promoted on NFLatino.com. The concert will be broadcast on Telemundo on Saturday at 3 p.m. ET/PT.