NASCAR fans will get to know Juanes beginning this weekend via a recurring promo spot that features the Colombian pop star and his hit single "Me Enamora."

The commercial will premiere during Sunday's broadcast of the UAW-Dodge 400 race on Fox and will feature the song, clips of Juanes' music video, race footage and images of Juanes with NASCAR driver Juan Pablo Montoya, according to a spokesman for Juanes.

The singer cut tag lines in Spanish and English for the spots, set to run for 16 weeks on Fox, ESPN, ESPN Deportes, and on video screens at the race tracks.

Juanes kicks off his U.S. tour Mar. 6 at New York's Madison Square Garden. In partnership with Rock the Vote, he will make a pitch for voter registration at his concerts via or Molotov, Kinky, Ozomatli and Yerba Buena have also let their support to Rock the Vote's Latino outreach this year.