Reggaeton stars Alexis y Fido act and rap in AT&T's new campaign advertising unlimited calls to and from Puerto Rico between AT&T subscribers.

Actress Roselyn Sanchez and the Orlando Magic's Carlos Arroyo also appear in the ads, which started running on TV and radio yesterday (Mar. 12) and are set to run through mid-April.

The Bravo Group created the campaign, which is running in New York City, Washington, D.C., Philadelphia, Miami, Boston, Chicago, Orlando and Tampa, Fla.

Alexis y Fido's "Soy Igual Que Tu" is at No. 19 on Billboard's Hot Latin Songs chart this week.

Questions? Comments? Let us know: @billboardbiz

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