Iconic norteño group Conjunto Primavera and socially conscious Colombian rocker Juanes will receive Billboard's 2008 Lifetime Achievement and Spirit of Hope Awards, respectively. Both acts will be honored during the 19th annual Billboard Latin Music Awards, airing live April 10 on the Telemundo network.

Primavera's Lifetime Achievement nod coincides with its 30th-anniversary celebration, which included a sold-out show at Los Angeles' Nokia Theater L.A. Live, making Primavera the first regional Mexican act to perform at the venue.

"It's very important for us to demonstrate that regional Mexican music was sometimes relegated," says Tony Meléndez, lead singer for the sextet. "We want to set a standard and prove that our music is dignified enough to show anywhere in the world."

Primavera has raised the standard for regional Mexican music via tight, singular ensemble work and Meléndez's prodigious voice-perhaps the best in the genre.

Today, Primavera songs air on pop and regional Mexican radio stations, a rare feat. The group, long signed to Fonovisa Records, has had four No. 1s on Billboard's Hot Latin Songs and 15 chart-toppers on Billboard's regional Mexican airplay list, more than any other act.

Colombia's Juanes will be honored with the Spirit of Hope Award for the humanitarian work he does through his Mi Sangre foundation. Created in 2005 to aid victims of land mines in Colombia, the foundation's primary objective is education, which it finances and facilitates at many levels. On the one hand, it helps victims finish their basic school education and it also reincorporates them into the work force by providing them with vocational instruction in their area of choice. Mi Sangre has also expanded its reach and last year launched programs providing free preschool education to Colombian children. "It's our way of investing in a population that in 15 years can choose whether to pick up a gun or have another mentality," Juanes says.

While the Latin Music Awards are based solely on chart performance, the special awards are decided upon by Billboard's editorial board based on specific criteria, artistic trajectory and recognition.