You know green is good, you know you want to go green, but the question is: what’s the first step?

As Reverb's Adam Gardner stated in his Q&A with Billboard for our Second Annual Green Issue, the short answer is: there are a lot of first steps you can take, just make sure to take one.

Nonprofit Reverb, for instance, helps touring artists take their first green steps by offering carbon neutral suggestions for venues, coordinating biodiesel and waste reduction services, among other things.

"A lot of people who are environmentally minded become a deer in the headlights, thinking, ‘There's so much that needs to be done to make a change’” says Gardner. "And you end up getting stunned into doing nothing. For Reverb, our message is not 'all or nothing,' but starting somewhere. You go out you chip away and get deeper into the greening each time."

Below is a list of resources and links to organizations the will help you start chipping away. These groups run the gamut of specialities — from environmental, reforestation and natural resource issues, to carbon offsetting, eco-friendly event producing, biodiesel fuels and more.


Environment, Reforestation, Natural Resources

California Environmental Associates
Provides businesses and public institutions with a range of environmental management, regulatory compliance, and sustainable business solutions.

Environmental Protection Agency
The U.S. government's Environmental Protection Agency aims to protect human health and the environment.

Greenpeace
Originally created as an to oppose the U.S. testing of nuclear devices in Alaska, Greenpeace is a organization that campaigns against whaling, global warming, ancient forest destruction, nuclear power, and genetic engineering. They have national and regional offices in 28 countries, and are present in 42 countries worldwide.

Green Seattle Partnership
Composed of thousands of community volunteers who are supported by business and other nonprofit organizations, the Green Seattle Partnership is a public/private partnership between the city of Seattle and the Cascade Land Conservancy. They are actively dedicated to restoring and maintaining Seattle's forested parklands.

Live Earth
Live Earth was a string of worldwide concerts, containing over 150 musical acts in eleven locations around the world, held on July 7, 2007. It started orginally as an effort to raise awareness and combat climate change, and is now aimed at putting pressure on political leaders and corporations to participate in and adopt the Kyoto 2 Treaty.

NRDC (National Resources Defense Council)
Non profit that uses law, science, and the support of its 500000+ members to protect the planet's wildlife and wild places.

Selva Negra
Selva Negra is a nonprofit organization started by Mexican rock quartet Maná devoted to a variety of different projects, included saving endangered species as well as massive reforestation efforts.

The Sierra Club
The Sierra Club is an American environmental organization founded in the early 1890s by John Muir in order to "explore, enjoy, and protect the planet."


Merch (Organic Materials, Water-based Ink Screenprinting Shops)

American Apparel
Producer of organic t-shirts.

Contempl8
Water-based ink screenprinting shop.

Organic Apparel
Water-based ink screenprinting shop.

Organic Consumers Alliance
A non-profit public interest organization campaigning for health, justice, and sustainability. The OCA deals with crucial issues of food safety, industrial agriculture, genetic engineering, children's health, corporate accountability, Fair Trade, environmental sustainability and other key topics. It's the only organization in the US focused exclusively on promoting the views and interests of the nation's estimated 50 million organic and socially responsible consumers.


Touring (Carbon Offsetting, Eco-friendly Event Producing, Biodiesel)

BioWillie
Partners with Texas fuel stations to supply biodiesel at their pumps. Lists
benefits of biodiesel and its history.

Green Mountain Energy
Residential and commercial electricity provider of energy from wind and
solar sources and offers carbon offset programs.

MusicMatters
MusicMatters works to reduce the impacts of festivals and leverage events as education forums.

NativeEnergy
NativeEnergy is an organization that supplies carbon offset products and uses their revenue to finance the expansion of renewable energy resources in Vermont and the Midwest.

National Biodiesel Board
The National Biodiesel Board (NBB) is the national trade association
representing the biodiesel industry in the United States. Biodiesel is a domestic, renewable fuel for diesel engines derived from natural oils like
soybean oil, and which meets the specifications of ASTM D 6751.

Reverb
Portland, Maine-based environmental nonprofit Reverb helps touring artist go green by offering carbon neutral suggestions for venues, coordinating biodiesel and waste reduction services, and through fan outreach via onsite eco-villages at concerts.

The Spitfire Agency
A full service production, promotion and marketing agency, dedicated to non profits and responsible businesses, that does everything from nonprofit promotion to producing events, fundraisers and tours.

Sustainable Waves
Sustainable Waves specializes in sustainable solutions for the entertainment industry. They provide solar powered stages & sound systems and a variety of conscious products and services, like pollution free concerts.


Social Change

Axis of Justice
Formed by Tom Morello and Serj Tankian, this non-profit's purpose is to bring together musicians, fans and grassroots political organizations to work with local political organizations on issues of peace, human rights, and economic justice.

Global Inheritance
An activism organization pushing for progressive social change via programs
focused on topics such as recycling, traffic congestions and pollution.

Questions? Comments? Let us know: @billboardbiz

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