MTV Latin America is premiering a new show, La Zona TV, in which three new and independent artists with profiles on MTVLA social/music network will be highlighted every week.

Viewers will then be able to vote for their favorites online and via text messaging to be featured as "artist of the moment."

The 30-minute show premieres April 2, with different hosts in Mexico and Argentina. The channel's overall "La Zona" programming includes the return of pan-regional talent contest/reality show "La Zona de Combate," in which bands with profiles on La Zona compete for a recording contract, a chance to perform on Los Premios MTV Latin America 2008, and have a video in MTVLA's rotation.

"La Zona" events and shows are sponsored by Movistar Latin America and Samsung.