Mexican crooner Luis Miguel is the face of a new ATT campaign, timed with Mother's Day on May 11.

Beginning April 18, through May 11, television stations in the U.S. will air an ATT ad that features snippets from Luis Miguel's new video, "Si Tu Atreves," from his upcoming album, "Cómplices," due out May 6 on Warner Music Latina.

This is the first time that Luis Miguel, one of the top-selling Latin acts of all time, lends his image to a cellphone campaign, which also includes radio ads. The campaign promotes "Cómplices" along with a Mother's Day ATT phone promotion.