Las Vegas festival Vegoose will not happen in 2008, according to Jonathan Mayers, president of Superfly Presents, co-producer of Vegoose with A.C. Productions. "We're not going to do Vegoose this year," Mayers tells Billboard.biz.

Mayers stops short of saying that Vegoose was permanently gone and says that it may resurface in a different form. "We're not saying it's killed, it's just not going to happen in 2008," he says. "Over the last few years we've built some great relationships out there. We're really studying the model out in Vegas as to what makes sense. I think there is a model out there to do other events in Vegas, it's just different."

Vegoose debuted in 2005 as a Halloween season, multi-venue music festival, with headliners Dave Matthews Band, Jack Johnson, Beck, and others performing at at Vegas' Sam Boyd Stadium. The first year grossed $4.6 million with more than 72,000 attendance in 2005, but attendance and revenues declined to just $2.2 million and 36,781 last year, according to Billboard Boxscore.

"The first year we were actually really successful, the second and third years we weren't as much so," says Mayers. "Any time you do a show it has its own unique challenges. We're going to continue to be aggressive and try things, and some will be huge successes and other things may not be. We'll look at each one of those as they happen and make smart decisions."

Superfly and A.C. Productions also produce Bonnaroo in Manchester, Tenn., the top-grossing festival in North America, set for June 12-15. This year, Superfly and Another Planet Entertainment will launch the Outside Lands festival at Golden Gate Park in San Francisco Aug. 22-24.

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