Concert promoter and manager Robert Rivera and attorney Gary Phillips have launched a booking, management and concert promotion company called Total Entertainment Live (TEL). Based out of Hollywood, Fla., the company's client roster includes tropical acts Rey Ruiz, Kevin Ceballos and Los Tres de La Habana.

TEL will be headed by president Robert Morgalo, a concert promoter who was also salsa singer Ruben Blades' longtime manager. Josh Phillips, who has a broad background in live events, will be solutions manager for events.

A focus of TEL will be to use new media to promote and market acts.

"Our artists will be our partners, because we want them to be part of their growth projects," said Morgalo in a statement.