MC Q will be the first artist on the burgeoning TAG label, which is headed by Island Urban president Jermaine Dupri.

TAG, which was announced in April, is a joint venture between Island and household product manufacturer Proctor & Gamble to increase each company's presence in the pop culture-influenced teen demographic.

Q, born Kareem Savage, was a former member of Da Franchise with fellow Brooklyn rappers Red Cafe and Gravy. He began his solo career on mixtapes by DJ Clue, Kay Slay and DJ Khaled, among others. After relocating to Atlanta, Q met Durpi and soon began recording with the executive.

Now, Q's MySpace page touts more than 50,000 profile views. There, the MC displays his rhyming skills via several remixes he's posted, including Nas' "Hero."

"Most artists get probably $1 million for a marketing budget," Dupri told Billboard.biz in April. "The TAG artists will receive 10 times the typical marketing support."

The TAG label launch is also part of TAG's initiative to cultivate relationships with the urban community through programs that give opportunities to aspiring MCs.

Details are scant as to how many more artists TAG will sign. Q's marketing campaign will begin this summer via performance showcases.