The first chapter of the Black Kids' story reads like an indie rock fairy tale.
Plucked from Jacksonville, Fla., after their demo impressed Pitchfork and the blogosphere, the band found itself the toast of the 2007 CMJ Music Marathon after only a handful of shows under their white belts.
Even the New York Times weighed in on the band's prospects, and blog chatter increased 900% in a matter of days, according to Nielsen Buzz Metrics.
"We were literally just plucked from Jacksonville and thrown in front of a crowd," drummer Kevin Snow says. "And it just kept going. At this point, we haven't been home in nearly a year."
A management deal with Quest Management was inked the week of CMJ, and record deals with Almost Gold in the United Kingdom and Columbia in the United States followed. The band then decamped to London to record with former Suede guitarist Bernard Butler.
The result is "Partie Traumatic," which arrives July 22 in the States; it was released July 7 in the United Kingdom and debuted at No. 5 there after selling 14,000 copies, according to the Official U.K. Charts Co. The singles "I'm Not Gonna Teach Your Boyfriend How to Dance With You" and "Hurricane Jane" reached Nos. 11 and 36, respectively, on the U.K. Singles chart. BBC Radio 1 has helped drive the U.K. campaign, with "Hurricane Jane" scoring enough airplay to rank in the top 20 the week of July 14.
Click here to read more about the Black Kids' strategy to build the United Kingdom before the United States, dealing with immediate hype, and a its focus to build a long-lasting career on the Web.