Epic Records is promoting the new release from L.A.-based Low vs. Diamond through the Massify.com online video network. Massify is a social network for filmmakers, which provides various production and collaboration tools in addition to hosting user-generated videos.

The promotion, which runs through Sept. 7, will have Massify members pitching a music video concept through the social network, submitting a storyboard and video treatment of their pitch, for the single "Don't Forget Sister."

A panel of expert judges will narrow it down to five finalists, and user votes will determine the winner. The winning director will get to "work closely" with the band and RSA Film in producing what ultimately becomes the official music video.