Warner Music International has acquired a majority stake in Spanish artist services company, Get In, for an undisclosed amount.
The San Sebastian-based company was formed in 1990 by Inigo Argomaniz and has operations in artist management, live production, touring promotion and brand partnerships. It will now become part of Warner Music Spain and the major says the partnership will expand both companies' ability to provide support across all aspects of their artists' careers.
Get In manages established Spanish artists including La Oreja de Van Gogh, Mikel Erentxun, Alex Ubago, Duncan Dhu, Amaia Montero and El Sueno de Morfeo. It has also staged concerts for Manu Chao, Metallica, Ben Harper, Il Divo and Lenny Kravitz, while the branding partnerships brokered with artists include Coti and Coca Cola, La Oreja de Van Gogh and SEAT Volkswagen and Alex Ubago and mobile operator Movistar.
The deal is in line with recent moves towards the 360-degree model in order to expand the services the major can deliver to artists.
In the past year, Warner Music U.K. partnered with label B-Unique with the launch of a management division alongside the label; Warner Music France acquired leading tour production, promotion and booking company Camus Productions; Warner Music Nordic took control of Finnish recorded music, merchandising, touring and publishing company Helsinki Music Company (HMC); and Warner Music Italy announced the formation of a wide-ranging entertainment company with Ferdinando Salzano, a key figure in Italy's live scene.
Under the terms of the deal, Get In will continue to be headed up by Argomaniz, whose career includes promoting shows for Sir Elton John, Paul Simon, Sting and Roxy Music. He is also president of Asociacion de Promotores Musicales, the Spanish industry body for touring and promotion.
"We are very much looking forward to beginning this new partnership with Warner Music, with whom we have shared a very close working relationship for many years," says Argomaniz in a statement. "This is an opportunity for us to cultivate additional revenue streams whilst continuing to grow those areas where Get In already has a strong presence. Our deeper co-operation will inevitably benefit the artist community as well as both companies".
President, Warner Music Spain Charlie Sanchez adds, "This investment represents a significant strategic move in the transformation of Warner Music's role within Spain's music value chain. Having an executive of Inigo's stature, as well as his talented team, to draw on will immediately strengthen our expertise and resource across a growing portfolio of artist services.
"This deal will accelerate our abilities to partner with our acts on a broader basis and to connect them with their fans in a richer, more diverse fashion."