Domingo Chavez, who founded regional Mexican powerhouse label Disa Records with his family more than 30 years ago, has returned to the label as its president, Billboard has learned.

Based in Los Angeles but dividing his time between Mexico and the United States, Chavez will report to Gustavo Lopez, who retains the title of president of Fonovisa and Disa, according to company sources. Both labels are now part of Universal Music Latin Entertainment, a division of Universal Music Group. Disa's market share of Latin albums so far this year comes to nearly 15%, according to Nielsen SoundScan.

Neither Chavez nor Lopez could be reached for comment by press time.

With a keen eye on A&R, Chavez and Disa Records are responsible for launching the careers of artists in a variety of regional Mexican genres, most recently duranguense, a movement that exploded out of Chicago early this decade. Its stars include Grupo Montez de Durango and K-Paz de la Sierra, which between them have sold more than 1.5 million albums via Disa in the States and Puerto Rico, according to SoundScan.

Disa started out as an independent label and later received distribution by EMI and then Univision Music Group before the Chavez family sold half of Disa to Univision in 2001.

Disa experienced steady growth in market share from then on, jumping from 8.5% in 2003 to 13.8% in 2004.

Chavez was GM of Disa until Univision bought the remaining 50% of the label in 2006.

The Chavez family also founded artist management firm Primetime Entertainment, with a roster that includes El Chapo de Sinaloa as well as up-and-comer Julio Chaidez.