Music-focused social network MOG has selected off-deck mobile content service Dada Entertainment as its exclusive mobile music partner. Under the deal, artists' MOG profiles will include a link to buy ringtones and MP3s for their mobile phone through the Dada service.

Dada's off-deck model means MOG members can access the mobile content regardless of which wireless operators they use. However, the content is limited.

Dada is a joint venture between Sony BMG and Dada USA. At present it only has licensing deals with Song BMG, but it is hoping to add other label content going forward.