It's time to start the countdown clock on MTV's countdown era. "Total Request Live" will soon leave the air after 10 years.

Dave Sirulnick, executive producer of "TRL," said Monday that the music video countdown show will conclude in a two-hour special on a Saturday afternoon in November. He stressed that the show wasn't ending for good, but felt now was the right time to give it a break after an unprecedented run on the cable music channel.

"TRL" debuted in September 1998 and became the splashy center of the teen pop music scene with Britney Spears, the Backstreet Boys, N'Sync and other acts.

From its heyday until 2008, it's been a destination for musicians, movie stars and celebrities promoting their new music, movies and other projects.