Regional Mexican music's top acts will meet the digital world's most important players Oct. 6 - 8 at the third annual Billboard Regional Mexican Music Summit in Los Angeles.

In response to interest by the regional Mexican industry in advancing online and mobile exposure and sales, executives from YouTube, MySpace, hi5, Terra, the Orchard, Thumbplay, SendMe Mobile, PlayPhone and the Independent Online Distribution Alliance will weigh in on how attendees can get in on these increasingly vital revenue streams.

In addition to a rare sit-down interview with superstar Marco Antonio Solis on the eve of his latest album release, the final conference lineup features veteran acts and new faces revealing the business strategies behind their success.

Conjunto Primavera's lead singer Tony Melendez, whose band celebrated its 30th anniversary this year, will discuss bringing in new audiences with two newer groups -- Sony duo Los Cuates de Sinaloa and independent act Los Inquietos del Norte -- on the "Macho Or Sensitive? The Men of Regional Mexican" panel, sponsored by ASCAP.

Hit songwriters Akwid, Espinoza Paz, Mario Quintero from Los Tucanes de Tijuana, Roberto Tapia, Armando Banuelos, Ismael Gallegos and Oswaldo Villarreal will dissect their techniques on BMI's "How I Wrote That Song" panel.

The conference is capped off Oct. 8 by a star-studded Noche Premmusa at the Nokia Theatre, where a who's who of acts -- Conjunto Primavera, Intocable, Banda el Recodo, Alacranes Musical, Los Tucanes de Tijuana, Los Rieleros del Norte, German Montero, Graciela Beltran and Pablo Montero -- will take the stage under one roof. Promoters' association Promotores Unidos will present awards for artistic and touring achievement.

For a full conference schedule, click here.

Questions? Comments? Let us know: @billboardbiz

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