TicketsNow, a subsidiary of Ticketmaster, has announced a new service that will allow consumers to sell tickets via the secondary ticketing Web site.

Prior to the new service, dubbed Sell Your Tickets on TicketsNow, only authorized ticketing brokers could post and sell tickets through TicketsNow.

In order to sell tickets on the Web site, sellers must be in possession of the ticket being sold, provide a valid credit card number and live in the United States. TicketsNow will collect a 15% commission from each ticket sold.

TicketsNow will notify sellers when tickets are sold, and handle all communication between the buyer and seller. The ticketing company also guarantees consumers that all tickets are authentic and will arrive in time for the event.

Based in Rolling Meadows, Ill., TicketsNow launched in 1999. The company was acquired earlier this year by Ticketmaster for approximately $265 million. Cheryl Rosner continues to serve as CEO of TicketsNow.