Eighties U.K. pop star Rick Astley has received his first ever MTV Europe Music Award nomination for his global chart-topper "Never Gonna Give You Up" (RCA) from 1987 and 1988.

The nomination follows a viral internet phenomenon last year where millions of people were unwittingly directed to the video for "Never Gonna Give You Up." The global prank became known as "Rickrolling."

In the best act ever category, Astley will be competing against Britney Spears and Christina Aguilera, as well as Green Day, Tokio Hotel and U2.

"This surprise nomination truly demonstrates that the MTV Europe Music Awards is the most democratically selected awards show there is," said Richard Godfrey, senior VP, music and production and executive producer, MTV Europe Music Awards in a statement. "Rick's fans have obviously decided that he deserves recognition as a pop icon and no doubt they are determined to make sure he wins on the night."

Finalists have also been revealed in the U.S.-dominated Video Star category, where Madonna receives her first and only nomination for this year's MTV Europe Music Awards with "4 Minutes" (Warner Bros). She goes up against 30 Seconds To Mars' "A Beautiful Lie" (Virgin), Weezer's "Pork and Beans" (Polydor), newcomer Santogold's "L.E.S. Artistes" (Atlantic) and Snoop Dogg's "Sensual Seduction" (Polydor).

Nominations for the remaining categories have already been announced and voting is now open at www.mtvema.com.

The 2008 MTV Europe Music Awards - sponsored by edc by Esprit, Sony Ericsson and Dell - will be broadcast live from Liverpool's Echo Arena on Nov. 6. Content will be available via television, web and mobile and will be shown on 21 channels in over 40 countries across Europe.