Regional Mexican acts' heavy touring schedules -- where top acts perform about 80 dates per year -- are both a challenge and an opportunity in terms of getting sponsorships and the involvement of major promoters, panelists noted today (Oct. 7) at the Billboard Regional Mexican Summit.

Major brands require a long lead-time, often one or two years, to plan sponsorships. "With our tours, we find that sometimes it's March or April and they still don't have the tour defined" for the rest of the year,” said Ivan Fernandez, president of regional Mexican promoters' association Promotores Unidos.

But with the right planning, brands have flocked to the live space in Latin despite a flagging economy. Promotores Unidos' Jesus Guillen said companies like Dr Pepper and Verizon can comprise about 25% of the total investment for a show.

The economy and fear of immigration raids -- as well as in increase in undocumented concertgoers returning to their home countries because of the immigration enforcement climate -- have hit regional Mexican shows.

The promoters floated the idea of bundling CDs with ticket sales as an avenue for holding onto revenue.