Mexico's top broadcaster Televisa said on Monday one of its units reached a deal to carry programs produced by U.S. Spanish-language network Telemundo through several of its digital services in Mexico.
This is Televisa's third agreement with Telemundo this year as the Mexican giant looks for ways to tighten links with the U.S. Hispanic market.
Televisa also wants to bypass Univision Communications Inc., with which it has an ongoing battle in U.S. courts that has hampered its growth north of the border.
"As part of the agreements, Televisa will make Telemundo's original content, including its highly popular telenovelas ... available on all of Televisa's digital platforms," Televisa said in a statement.
Telemundo's programing will be included on Televisa's websites, video streaming channel and video-on-demand and ringtone services.
Earlier this year Telemundo, part of NBC Universal and controlled by General Electric Co, struck a deal with Televisa to broadcast Mexican soccer matches in the United States.
Hispanics are expected to account for 15 percent of the U.S. population by 2010 and are considered among the fastest growing advertising markets.
Televisa has a programing agreement with Univision that expires in 2017. Televisa sued in 2005 demanding royalty payments it said Univision had withheld as part of that long-term deal.
The two companies are set to face each other in a U.S. federal court later this year although the trial has been postponed several times, leading analysts to believe the two may be willing to settle the dispute.