To promote its new album "Folie à Deux" Fall Out Boy will perform at the Chicago Theatre on Dec. 2. The performance will then be broadcast exclusively on Fuse Dec. 16, the day the album is released.

As part of the promotion Fall Out Boy will be seen in national ads created by Fuse's internal creative team. In addition, their performance of one song will not be aired on TV. Instead it will run only on Fuse's Web site, fuse.tv.

Other elements of the promotion include a countdown clock widget, sneak peaks of the show seeded to online sites and email blasts to registered members of Fall Out Boy's web site.

Questions? Comments? Let us know: @billboardbiz

Print