The Fray star in the latest campaign from online music service Rhapsody that launches this week.

Timed to coincide with the release of the group's new album, "The Fray," (Epic) the campaign includes two TV spots, free album streaming on VH1.com, mobile ads on Verizon's Vcast service, a Rhapsody sponsored concert and exclusive tracks sold on Rhapsody.com. In addition, the Rhapsody sponsored concert, on Feb. 4 at New York's Webster Hall, will be broadcast on Palladia, MTV's HD network as well as on Rhapsody.com.

Rhapsody, MTV Networks and Verizon formed a joint digital venture in 2007. Previous artists in Rhapsody ads have included Sara Bareilles and The Cool Kids.