A veteran of almost 25 years at Universal Music Group (UMG), Larry Kenswil has seen it all. As president of the label's eLabs digital division, and more recently executive VP of business strategy, he's had a front-row seat to the disruptive changes the digital revolution brought to the music industry.

Kenswil was an early proponent of the license-to-all model, a reluctant convert to the strategy of lifting digital rights management restrictions from downloads and a vocal critic of devices and services that had the potential to erode music sales.

In early February, Kenswil left UMG for the Los Angeles offices of law firm Loeb & Loeb, where he'll apply his experience to helping digital music clients cut deals. His focus at Loeb & Loeb is a familiar one—all areas of emerging media. He has high hopes for bundling music into digital devices and services, reservations about the ad-supported model and a desire to streamline publishing agreements so new services can launch faster and more effectively.

Whether it's quoting Cartman of "South Park" in op-ed pieces, confronting journalists online by posting comments to their articles or telling MIDEM attendees in 2007 that the future of the music business lies in licensing deals rather than unit sales, Kenswil has never shied away from making his opinion known. He recently chatted with Billboard about the evolving economics of digital music.

What prompted the switch from UMG to a law firm?

Probably a desire to help grow the industry, not just from the point of view of the major-label aspect. I think the growth in music is going to be systemic. Helping people get into new businesses and licensing rights in both directions is what will grow the industry rather than just focusing on what will grow the major labels.

The future of the business is getting music into more places where people want it, rather than forcing them to go to specific places to get it. The future for copyright holders will be learning how to collect money from many sources rather than just one or two major sources. I think I have the background and expertise to help people put those deals together. At a record company, you're basically licensing out rights or forming ventures to exploit those rights. From a law firm, I think I can position myself to do that for any type of company.

What types of companies do you expect you'll be representing most?

As a lawyer you're sort of a hired gun and you take the clients where they come from. If conflicts arise, you have to sort of pick and choose what side you want to represent. I'd love to work more on the publishing side than I have in the past to help expedite publishing rights, which sometimes become an impediment to launch for some companies. The systems aren't really in place to do that yet. Now that we're past the arguments about rates, or most of them, now is the time to focus on how to get the rights cleared faster and more completely so these companies can launch.

Having been part of these deals at UMG, what barriers do you think are the most important ones to address in order to achieve that?

Click here for the full article including the business models in emerging media Kenswil believes are best positioned for suceess, his thoughts on the future of the majors and more.