The music industry has joined forces with the Apple iTunes store in the U.K. to contribute to the Comic Relief fund-raising campaign.

Comic Relief's Red Nose Day takes place today (March 13) with a live BBC TV fund-raiser featuring comedians including Ricky Gervais, Stephen Merchant, Harry Hill and "Little Britain" duo Matt Lucas and David Walliams, as well as musical performances by Oasis and the Saturdays, who covered Depheche Mode's "Just Can't Get Enough" (Fascination/Polydor) as one of the campaign's official songs.

Apple iTunes and the relevant record labels have agreed to each donate 10 pence (14 cents) for every download of a top 40 song from the iTunes store in the U.K. The 20 pence (28 cents) donation per track for the Music Relief element of the campaign runs for a 48-hour period until midnight on Saturday evening (March 14).

"I've watched Comic Relief since I was a kid, so being able to help in such a straightforward way is great," said pop singer Lily Allen in a statement, whose single "The Fear" (Regal/Polydor) is in the top 10.

Comic Relief raises money for poor and vulnerable people in the U.K. and Africa.