South by Southwest (SXSW) was always at the back of indie urban artist Maya Azucena's mind.

"As a do-it-yourself artist, I thought I should be there," the singer/songwriter says. "But either it didn't seem like the right move at the time or I didn't have the financial investment."

Finally, with fliers in hand, Azucena went to Austin last year as one of several artists selected to perform at a three-night SXSW Soul showcase. Performing to what she describes as "a pretty full house," Azucena found the experience productive.

"I did radio and TV, several performances, press interviews and a photo shoot," Azucena says. "I'm happy I went, but it's an investment. If you're not ready to hustle and meet-and-greet, or have enough going to make you intriguing compared to hundreds of other artists, you'll be disappointed."

Azucena had a good time, but is she the exception or the rule? And can a music festival with rock overtones be a viable resource for indie R&B? Many in the industry say...

Click here for the full story including details on how R&B music is represented at this year's festival, tips for R&B artists to maximize exposure, and more.