The Orchard is offering it member labels and artists access to an iPhone application development program called Mobile Roadie, provided by partner Fluidesign. The company has added the Mobile Roadie program to its Artist/Label Workstation program, an online management tool that aggregates sales, assets and other information for Orchard users.

The first artists taking advantage of the new program is the Black Lips, which created an iPhone application that allows fans to chat with the band about tour dates, get news updates, and both streaming audio and video of the single "Short Fuse" with the option to buy the band's entire catalog.