Damon "Dame" Dash co-founded Roc-a-Fella Records, helped launch the career of Jay-Z and discovered Kanye West. He's produced or executive-produced about a dozen films, including the well-received 2002 urban flick "Paid in Full" and the 2004 movie "The Woodsman," starring Kevin Bacon. And he started lucrative apparel lines like Rocawear and Rachel Roy, of which he is still part owner with his wife, the company's namesake.

But the 37-year-old Dash still says he gets snubbed by the music industry. Media reports last year about his alleged financial difficulties and legal problems probably didn't help. "My mistake was watching everyone else's careers and not watching mine,'' he says.

More important was his acrimonious split a few years ago with his old friend and business partner Jay-Z. "It was like, either you are on his side or on mine," he says. "And because of all that, there's resistance on every level with me and the shit just bugs me out."

That hasn't stopped Dash from diving into new projects. He's spearheading an ambitious multiplatform promotional drive for Jim Jones' new album "Pray IV Reign," slated for a March 24 release on Columbia. The rollout includes a play ("Hip Hop Monologues: Inside the Life & Mind of Jim Jones"), a documentary ("This Is Jim Jones") and a movie project that's still in development. In an interview with Billboard, Dash talks about building the Jones brand and the difference between the music business and the fashion industry.

What have you been up to since selling part of Rachel Roy to Jones New York last year?

After being able to settle my wife's company, I was able to start doing other things. My first approach was the music business and getting with Jim Jones.

Why Jones?

At first I wanted to help him because I've known him since he was young and me listening to the album and thinking it was really good. I thought it deserved to be heard outside of the urban market. So I spent the last six months doing research, trying to figure out how to use all my resources to blow this out. Plus, he just likes to work. He shows up and he respects time.

What's the marketing plan to promote Jones' upcoming album?

Click here for the full story, including details on the marketing behind Jones' album, Dash's thoughts on 350-deals, and more.