Rapper Common has teamed up with Diesel for Only the Brave, a new men's fragrance, and with Microsoft for a line of PC-inspired clothing called Softwear.

The rapper will be featured in the print and television ad campaign, shot by photographer Platon. He will also perform at selected Diesel stores worldwide, including the Los Angeles location on May 20th.

Common has also partnered with Microsoft to launch Softwear, a clothing line inspired by PCs and revolving around when the machines started to become popular. Softwear tee-shirts, some of which were designed by Common, were made available in retail stores just a few weeks ago.