Spanish-language broadcaster Liberman Broadcasting, Inc. (LBI) has announced that its "El Show de Don Cheto" morning show -- hosted by Juan Razo -- is now airing on Sinclair regional Mexican KXTS (98.7 FM)/Santa Rosa, Calif.

"We are excited to expand 'Don Cheto's' presence into Santa Rosa after helping steer the show's success in the Los Angeles, San Bernardino-Riverside and Dallas markets," Liberman executive VP Lenard Liberman says. "'Don Cheto' exemplifies LBI's approach to creating unique, originally produced content for Hispanic audiences that is unlike anything else available in the industry. With the combination of 'Don Cheto's' stellar ratings and proven track record of attracting audiences across the Hispanic community, including multigenerational and bicultural Hispanics, we are confident his presence in Santa Rosa will be a great success."

Don Cheto's character is a 63-year-old Mexican who serves as the "Grandpa" for generations of Mexican-Americans living in the U.S. Focusing on issues relevant to Hispanics living in the U.S., Don Cheto and his sidekick Marlene also work humor and insight into topics such as immigration and employment. —Mike Boyle, Radio & Records


--According to a recent SEC filing, Spanish Broadcasting System has named Frank Flores chief revenue officer of its radio division. He adds these duties to his existing responsibilities as VP/GM of the company's New York cluster, which comprises tropical WSKQ (Mega 97.9) and Latin pop WPAT (Amor 93.1).

At the same time, Marko Radlovic relinquishes duties as chief operations officer of the company's radio unit to take on senior VP and GM duties for the Los Angeles cluster, consisting of regional Mexican KLAX (La Raza 97.9) and Latin rhythm KXOL (Latino 96.3).

The changes went into effect on April 1. —Julie Gidlow, Radio & Records