Following the success of last year's inaugural event, Beatles Day - a 24-hour celebration of the Fab Four set in their home city of Liverpool - will once again take place on July 10.

The event was officially launched in Liverpool today (May 12) by John Lennon's sister Julia Baird and British actor and comedian Ricky Tomlinson. Julia is a trustee of the newly formed Beatles Day Foundation and Ricky is a Patron of the charity. Last year's event raised over £50,000 ($76,000) for charity and was featured on news reports throughout the world, reaching as far as China, New Zealand and Russia.

In line with last year's program, Beatles Day will see a number of special events taking place throughout the northern English city, including a Beatles Day Magical Mystery Tour, a Beatles Fun Run and tribute bands playing a series of gigs at city-centre venues associated with the band, including the world famous Cavern Club.

The event will culminate in a Beatles Day concert at the city's 10,000-capacity Echo Arena, where a number of contemporary bands will perform Beatles' hits, selected by the public. Acts scheduled to perform will be announced at a later date.

The date was chosen because on July 10, 1964 thousands of screaming fans greeted the band at Liverpool's Speke airport, following their triumphant first tour of America. Later that day, an estimated 100,000 fans lined the city streets as John, Paul, George and Ringo attended a civic reception for the premiere of Beatles movie "A Hard Day's Night."

"It's 24 hours when people can show their love for the Beatles and celebrate the legacy of their music," said event organizer Chas Coles in a statement. "The concert at the Echo Arena will be a great way to finish, but Beatles Day is really a chance for the ordinary people of Liverpool and other towns and cities all over the world to take part in Beatles related fundraising activities and events. The most important thing is to have fun whilst raising money." Liverpool will be at the centre of the day's events, he added.

The Beatles Day Foundation is a charitable trust that raises money for local worthy causes. Beneficiaries of the proceeds raised from this year's Beatles Day will include the Imagine Appeal for Alder Hey Children's Hospital and the Marina Dalglish Appeal for a radiotherapy center in Liverpool. Donations can be made online at www.lcvs.org.uk.

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