Telemundo-owned mun2, the cable network targeted to young bilingual Latinos, is unveiling a branding campaign as well as two new programs that will debut in 2010.

The new campaign and programs follow word from the network earlier this month that it had surpassed the 30 million U.S. household subscriber mark for the first time.

The network unveiled a new tagline: "You're on." The multiplatform campaign includes outreach via TV, online and out-of-home advertising.

"'You're on' expresses the direct relationship of the brand with the viewer," said Alex Alonso, vp, brand marketing at mun2. "Your lifestyle, your experience, your interest: you are on mun2. For us, 'You're on' is more than a tagline; we see it as the ethos of the network, capturing the true essence of the brand in a way that is not only confident, but also very much true to how bicultural Latinos in the U.S. see themselves."

New shows for next year include a lifestyle series that follows the latest trends in fashion, technology and entertainment called The mun2 Look, hosted by actress Paula Garces and featuring stylist Jorge Ramon. The show is slated to debut in the first quarter.

Another new show, set to debut in the second quarter of next year, follows Los Angeles-based brothers and music producers Adolfo and Omar Valenzuela, two of the brighter talents in the regional Mexican music scene. The pair have produced artists including Paulina Rubino, Calle 13 and DJ Flex, among others.

The network also said it has renewed several shows for next season, including 18 and Over, Reventon Countdown and The Chicas Project.

Questions? Comments? Let us know: @billboardbiz

Print