Billboard and Adweek's inaugural Music and Advertising conference kicked-off this morning at the W Hotel in New York and it is, by all accounts, playing out in front of a packed house.

And between hosting keynote interviews and overseeing panels, Billboard editorial director Bill Werde is flooding his Twitter feed with insight from the event (the Pharrell photo in this post was taken during a post-keynote interview backstage at the event and plucked from Werde's Twitter).

Below is a round-up of tweets from 6:00 PM, via Twitter.com/bwerde:

Cottrill: "done a lot of research to see if a 50 yr old wearing [chuck taylors] offends a 16 yr old wearing them. It just doesn't."
about 2 hours ago

Converse "flipping our marketing model. Less big campaigns. More local stuff, stuff that gets closer to the artists," says Cottrill.
about 3 hours ago

"Trust experts" says cornerstone's cohen, asked for advice to brands who want to work w music.
about 3 hours ago

Off topic: need to research band "screaming females"; just named to open for dead weather (jack white project) tour in july.
about 3 hours ago

Cottrill (converse cmo) says pharrel is trying to produce next strokes record.
about 3 hours ago

Cottrill says in China, "punk rock" is called "noise."
about 3 hours ago

In china, where these little touring infrastructure, converse took two punk bands from beijing to 5 cities on a bus and made a documentary.
about 3 hours ago

Cottrill says he told the artists "no parameters." He understood the brand had to let go of control to benefit from artists' credibility.
about 3 hours ago

Key to converse was shooting strokes' julian casablancas, pharrel williams and santigold in the chain approach; then they recorded a song.
about 3 hours ago from txt

Below is a round-up of tweets as of 3:00 PM.

Cohen: when you think rock and roll, there's guitars, there's jeans and there's chuck taylors.
5 minutes ago

Converse case study now. Geoff cottrill, cmo of converse; jon cohen, co-ceo of cornerstone; and mike byrne, exec creative dir of anomaly.
6 minutes ago

Global converse 100th anni celebration: chain/line of artists all wearing chucks, drew from 75 countries worth of relevant acts
6 minutes ago

Pharrel's manager did not love pharrel being asked about rumors he was declining to work w lindsay lohan.
42 minutes ago

In interview for billboard.com, pharrel says next usher album is "a study into the mind of a monster." That video should be on .com soon.
about 1 hour ago

This week's Billboard broke news that Pharrel is creating a new agency working with Cornerstone. "I just go with what I feel" says Pharrel.
about 1 hour ago

Pharrel Williams keynote was really great; very inspiring and sincere in working with young talent.
about 1 hour ago

Current panel: "secrets of agency music supervisors" w human, mccann erickson, crispin porter, comma, grey worldwide, more.
about 3 hours ago

Hackney: "its easy to go out and invest in top artists. But I applaud the way [crystak light] invested so heavily in an emerging artist."
about 3 hours ago

Ogilvy: "paid media vs working content." Its like, what brand just wants an ad when you can demand/create an interaction?
about 3 hours ago

Ogilvy and Crystal Light committed to campaign to launch grammy night before estelle was nominated and then confirmed to perform. Big win.
about 4 hours ago

Hackney: "it wasn't offensive to estelle" when the brand needed to massage the song. Artists happy to work w brands.
about 4 hours ago

Camille hackney, svp brand partnerships and licensing for atlantic, on stage w ogilvy and crystal light re Estelle campaign.
about 4 hours ago

Jones: "obama is the new apple" re smart brand positioning.
about 4 hours ago

Jones on tech probs: "I notice a number of ppl from competing agencies in the room. I think one of them has changed the order of my deck."
about 4 hours ago

David Jones, global CEO for Euro RSCG Worldwide and Havas Worldwide, now presenting before his Q/A.
about 4 hours ago

Stoute: labels still have a ways to go before they have the personnel and perspective to deliver real value to artists on 360 deals.
about 5 hours ago

Stoute did Chris Brown/Wrigley deal, says Brown may still have a shot. "No one rmmbrs what Kobe went through," he says, or vanessa williams.
about 5 hours ago

First keynote Steve Stout announces Translation signed Lady Gaga. "We'll treat her as a brand," he says.
about 5 hours ago

Packed @ W (50th/Lex) for Music & Advertising. Good stuff. This event was born bc a branding panel at our Music & Money event was incendiary
about 6 hours ago

Tweeting from Billboard's Music & Advertising confab today and tmw. I invu Translation's Steve Stout at 830, will bb to share after.
about 7 hours ago