Mexican star Alejandro Fernandez hosted the first of two free mega concerts he financed and produced in Mexico to entice tourism back into the country following the breakout of swine flu.

The first "Jalisco En Vivo" (Jalisco Live), titled after the state of Jalisco, took place June 20 in Puerto Vallarta, and featured Fernández along with a slew of "friends," including Puerto Rican star Luis Fonsi, superstar Enrique Iglesias, electro poppers Belanova, regional Mexican icon Joan Sebastian, singer/songwriter Coti and Peru's Gian Marco. Some 60,000 people were present.

A second show is scheduled for Guadalajara on June 27, featuring Gloria Estefan, Paulina Rubio, Belanova and Aleks Syntek, among many others.