Don Omar stars in a new TV and radio campaign for AT&T promoting the LG Neon phone. The 30-second TV spots were shot on the set of Don Omar’s video for his single “Sexy Robotica” and directed by music video veteran Carlos Perez. The spots feature the reggaeton star performing a jingle he created, “Tirame al Celu.” The ads, which are accompanied by 60-second radio spots, are slated to run until July 19.

The campaign was created by The Bravo Group and MEC.