Planet Cazmo, a virtual entertainment portal aimed at young adults, announced a partnership today with the Mottola Company to support Planet Cazmo's Virtual Concert Series, as well as other music and branded content initiatives. The two companies will work together to secure strategic partnerships with major music industry properties to bring celebrity content into the virtual world.

"When I saw the work Planet Cazmo had done with record labels, I immediately understood the enormous potential it has as a platform to deliver new ways for fans and bands to interact," said Mottola Company CEO Tommy Mottola in a release. "I knew I had to be a part of it, contributing my relationships and resources to help make this a very big product."

In conjunction with the partnership, Planet Cazmo has added several more record labels to participate in the Virtual Concert Series. Island Def Jam and the Jive Label Group join Interscope-Geffen and Epic Records as content partners. Planet Cazmo has previously hosted successful virtual concerts with acts such as Soulja Boy Tell 'Em, David Archuletta, Jordin Sparks, Ciara and Natasha Bedingfield.

Planet Cazmo is a browser-based virtual world with a focus on music and celebrity content. Cazmo connects young consumers from more than 170 countries, offering users the opportunity to create and personalize their virtual characters.