Billboard has added Fall Out Boy founder, bassist and lyricist Pete Wentz as a keynote speaker at the Mobile Entertainment Live conference in October.

In an on-stage interview with Billboard editorial director Bill Werde, Wentz will discuss how to use mobile platforms to build and strengthen artist-fan relationships. Fall Out Boy maintains a particularly strong bond with its fanbase and has executed multiple Internet and mobile campaigns designed to foster fan loyalty.

The Mobile Entertainment Live conference will explore the advanced applications and technologies that are revolutionizing the way artists, managers and promoters are using mobile platforms. Additional keynotes include executives from Blackberry maker Research In Motion, mobile operators Verizon Wireless and AT&T, as well as a host of speakers representing the music, mobile and entertainment industries.

Mobile Entertainment Live will be held Oct. 6 at the Omni Hotel in San Diego. It is an official partner of the Wireless I.T. & Entertainment conference, held by CTIA-The Wireless Association.

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