The Last Night of the Proms, one of the most famous classical music events in the world, is to be broadcast live via satellite from London's Royal Albert Hall to cinemas across the world next month.

BBC Worldwide Music, part of the commercial arm of the U.K. broadcaster, has confirmed the deal with partners New York-based By Experience and SuperVision Media, based in New York and London. It is the first time the event has been beamed to cinemas.

Last Night of the Proms is traditionally sold as a music program to international broadcasters and will this year been shown in over 15 territories including Japan, Germany, Norway and Australia, though not the U.S. or Canada.

But classical music lovers will now have a chance to pay to see the performance on the big screen in digital surround sound in cinema chains in Canada and the U.S., as well as in South Africa, Australia, New Zealand and across Asia. A live screening will take place on Sept 12. and a time-delayed version will be screened the following day in some territories.

"It sells internationally [to TV] at the moment anyway, we have a great response in Germany, Scandinavia, Japan and Australia, so this is a natural progression," Salim Mukaddam, head of commercial affairs at BBC Worldwide Music, tells Billboard.biz. "Last Night of the Proms is a real classical music event and I think it will lend itself really well to a real party atmosphere in these cinemas. You can go into your cinema in Toronto, take your seat with your Union Flag and participate in Last Night of the Proms."

Cineplex Entertainment is the confirmed cinema partner for Canada, where 45 theaters will show the Last Night of the Proms.

Mukaddam says the cinema screenings "will allow fans to be part of the experience no matter where they are in the world" and he hopes its will be "the first of many theatrical events from BBC Worldwide Music."

The 2009 Proms season, staged by the BBC, began on July 17 and consists of 100 concerts. It was first staged in 1895. Last Night of the Proms is also broadcast live from the 5,200-capacity Royal Albert Hall on BBC Radio 3 and BBC television in the U.K.

By Experience provides arts content, including Metropolitan Opera HD, to theatrical audiences internationally. SuperVision Media has brought Formula 1 racing to the big screen and supplies arts content to cinemas around the world.

Questions? Comments? Let us know: @billboardbiz

Print